The emergence of new media (such as Twitter, Facebook, LinkedIn, Flickr, YouTube and even the virtual world of Second Life) is spelling new challenges for businesses. They have widened the scope for consumers to air their fury against any product imperfections or service inefficiencies they experience. They have in fact become a potent weapon like no other as the damage is instantaneous and global. Companies have to deal with them with a sense of urgency, […]
unified communication
2 posts
Building an effective communication strategy through the use of appropriate technology is a key to any successful enterprise, especially in today’s times. Communication technology has undergone a sea-change from just voice-based communication through telephone to the use of collaborative tools in communication, such as email, voicemail, instant messaging, video conferencing, smartphones and the like. In the past four to five years, Unified Communication (UC) has become the next-gen communication methodology of choice for effective corporate […]