The head of a toolmaker supposedly once noted that the company’s customers really didn’t care about one-inch drill bits; they cared about one-inch holes. Even if that story is apocryphal, it’s useful in illustrating something about how vastly different IT’s approach to assessing technology is from that of IT’s users. If IT were buying a drill, it would specify drill-bit hardness and revolutions per minute. It would want as many bit diameters as possible. It […]
purchase decisions
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