Prada did it with Miu Miu; Dolce & Gabbana with D&G Now Verizon’s $1.4 billion purchase of Terremark applies a business model from the catwalk to cloud computing: The launch of a ‘diffusion’ line. Diffusion lines – affordable merchandise from luxury labels – are big business in fashion. Correctly marketed, they create a virtuous circle of demand between couture and main street buyers, and expand a designer’s overall revenues through direct sales and licensing deals. […]
telecom operators
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