Visiongain’s latest management research “Mobile Cloud Computing Industry Outlook Report: 2011-2016” examines the market and how the ecosystem players are leveraging mobile cloud solutions to enable their strategies and business models.
The mobile cloud computing market is just beginning to evolve in 2011; by 2016, the market will enter into a rapid growth stage. Interested market players need to formulate emergent strategies now to enjoy the early movers’ advantage. The company’s research projects the total cloud market to be worth $240 billion by 2016, up from $77 billion in 2011.
To thrive in the cloud market, stakeholders must establish and solidify their positions as value-adding players, or else lose to new entrants who may then reap the greatest benefits. For operators to win in the cloud marketplace, they must determine where in this new ecosystem they can play most successfully.
Robust partner agreements are win-win for all entities in the cloud ecosystem. Visiongain believes that given the early days of Mobile cloud computing, there are opportunities for significant partnerships in this arena.
Visiongain believes that mobile cloud service revenues will reach $45 billion in 2016 at a CARG of 55.18% from 2011. The greatest mobile cloud revenue contributions will come from mobile cloud applications. This is primarily due to increasing smartphone penetration, growth of 3G network coverage across the globe and deployment of LTE services.
By 2014, technology enhancements such as BONDI, OneAPI and HTML5 will further encourage the development of cloud based mobile applications. Visiongain believes that open standards will make it easier for developers to build cloud based applications that can be used across a variety of smartphones.
Issues with mobile cloud security, privacy, feasibility and accessibility remain a major concern for both the customers and the enterprises. However with complex and secure products now available on the market, many enterprises are jumping into the mobile cloud bandwagon.
Other findings from the report:
• Mobile Cloud Computing is one of the fastest growing segments of the cloud computing paradigm.
• Apple and Google are the major players both influencing and enabling the developments in the mobile cloud.
• By 2014, users will access their professional and personal contents from one cloud based mobile device.
• Mobile operators have the most to gain through cloud services.
• The Mobile Cloud Computing adoption is bound to increase as the tablets and smartphone further penetrate the market.
• Expansion of cellular connected devices beyond smartphones and laptops (MIDs, netbooks and smartbooks is also a driving factor for the growth of mobile cloud services.
• By 2016, 60% of the enterprises in the developed markets will be accessing IT services from the cloud and paying for access on a per-use basis.
• The mobile cloud providers will be successful in North America, Western European market, Asia and Latin America from 2011-2016.
• Brazil, Poland, China, Japan, Russia and India will generate regional mobile cloud providers.
• Mobile cloud computing will promote successful partnership between content providers, developers, mobile marketers, enterprises and MNOs on a regional or global scale.
• Mobile Cloud Computing offers a set of new business model opportunities that are still in an early stage of development.
• Enterprise applications will account for the majority of mobile cloud app revenues.
He is also the inventor of the patented meshDETECT, Secure Prison Cell Phone Solutions.
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