Here’s the scenario: Your IT team writes a web service, and part of its WSDL interface includes a hash algorithm the team came up with on their own. You publish the API and your business partners use your clever little hash in integrating with across cloud services. Years later, you get a letter from a […]

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Companies should think twice about pursuing trademarks around the term ‘cloud computing,’ as market saturation is making product differentiation increasingly difficult. Cloud computing stands to transform business and personal technology, but the phrase “cloud computing” raises legal issues for brand owners looking to exploit it as a trademark or brand name. As with any marketing […]

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