Tag Archives: Cloud

Cloud Computing Changes The Game

insurance-cloud-computingCloud, mobility, and advanced analytics are transforming the way insurance companies offer value to their customers. As competitive pressures within the industry increase, insurance companies will turn to technology for assistance in this changed environment.

To prosper in this new environment insurance companies can look to the cloud, in conjunction with other technologies, to help drive reinvention of their business model to offer new services and create direct, multi-channel relationships with customers.

Real-time data collection from multiple sources will become core to carriers’ business and a primary source of innovation. Not only will it allow carriers to offer better pricing and better estimate risk but it will serve as the basis for the creation of new services and products by which carriers will reinvent themselves.

Furthermore, with competition increasing from non-traditional players, carriers must move fast. They need the computing power to handle big data. They need to bring services to market quickly and create networks of partners in which the insurance carrier is at the centre of the customer relationship. To achieve these goals, carriers will need different types of cloud services.

Customers will also be encouraged to engage more deeply with their insurance company as the public image of insurance carriers’ shifts. Many of these new services will require direct relationships with loyal customers. That requirement is a trigger for the insurance industry to evolve from a product-centric to a customer centric model. As part of that evolution, carriers are actively trying to change the public’s perception of insurance as a grudge purchase.

Every carrier is trying to figure out how to do a better job of servicing its customers and allowing them to carry out their insurance business on their own terms, anywhere and anytime. To do that, these companies know they must follow in the footsteps of their retail industry colleagues. The multi-channel solutions on the drawing board are invariably cloud solutions. Carriers are starting to design social platforms and communities as vehicles for creating value, segmenting consumers, and gathering ideas from open innovation with the public.

In addition, carriers recognise the opportunity that social media presents to target customers with dedicated offers for insurance. For example if a customer announces travel plans on Facebook or Twitter, an insurer can immediately offer him or her appropriate travel insurance products.

Cloud computing is a model for providing and sourcing information technology services on a “pay-per-use” basis through web-based tools and applications. Cloud services are elastic – allowing them to be highly configurable, adaptable, and scalable – and require less up-front investment and ongoing operating expenditure than traditional IT models.

The shape of insurance clouds to come

Insurance has been a no-growth industry in which companies expand chiefly by gaining market share from a competitor. However, new services and products are proliferating, with little limit in sight other than carriers’ creativity and their ability to forge partnerships. Others have their eyes on these opportunities as well.

The banking industry is seeing threats from non-banking entrants such as telecommunications companies and Google – for example, mobile financial services in developing economies, and applications such as Google Wallet and Google Finance. The same threats have started appearing in the insurance industry. The cloud’s combination of low cost, high scalability, effectively unlimited processing power and storage, and variable pay-per-use cost structures will make it far easier for competitors to challenge the large insurance carriers’ dominance.

Insurance carriers now have the opportunity to change their reputation from bitter-but-necessary medicine to value creator. By reinventing their business model to provide a new set of products and services, fuelled by real-time data flows, carriers can sidestep clear threats on the horizon. At the same time, carriers can regain customers’ trust by putting the customer – end customers as well as enterprise customers – at the centre of their products and services. As cloud computing, mobility, and analytics advances continue, the time to create an executable cloud strategy is now.

 

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What Is Service Virtualization?

service-virtualizationToday, most large enterprises, no matter what industry they serve, are software developers. The reason? The various ways through which employees and customers can, and want, to engage with businesses has grown exponentially; time, platform and frequency are no longer considerable barriers to achieving what you want to achieve.

Applications that are used by either staff or customers are developed internally by the development team and/or with their development partners. For many organisations, their applications, particularly those which are customer facing, are the differentiators between them and their competitors, so getting it right is crucial.

Development and testing teams are under immense pressure to speed up the testing process in order to deliver applications out to market as quickly as possible, but one of the main issues is the lack of pre-production infrastructure available to them. This is where the ability to create a virtual service, also known as service virtualization, comes into play.

Service virtualization enables developers and testers to remove these constraints by replacing dependent systems with virtual services. The virtual service simulates the behaviour, data, and performance characteristics of a dependent system whilst consuming a fraction of the infrastructure. It is then instantly available to each team as and when they need it. By removing these constraints, software can be developed and delivered faster, with lower costs and higher reliability. It is a fundamentally new technique in software development.

In July 2012, CA Technologies commissioned a research study “The Business Benefits of Service Virtualization”. The survey, which was conducted by Coleman Parkes, includes feedback from over three hundred software development managers from large enterprises with revenues of more than $1 billion or equivalent in the UK, France and Germany. The vast majority of respondents (90 per cent) stated that they had problems with availability of systems and applications, such as databases or mainframes, for development and test purposes, the result of which leads to delayed projects, over-spending and lack of quality control.

The research suggests that organisations are taking steps to address their development and testing issues with nearly half of respondents (44 per cent) indicating they are moving to a cloud-based development and test environment. However, moving to a cloud-based environment is not the only answer as it is not possible and/or cost-effective to replicate certain types of infrastructure in the cloud such as a mainframe, third-party fee-based services or full databases.

Without these crucial pieces of the puzzle, the development project can’t move forward. If it takes three weeks to get access to a mainframe that means it still takes three weeks to wait and provision a cloud lab. We call this the “wires hanging out” issue. Service virtualization can aid those moving their preproduction environments to the cloud. It does not force those testing an application to choose between the three critical criteria in application development and testing: cost, quality or schedule.

Respondents of the survey also recognised that better processes for developing and testing software applications can result in the following business outcomes: greater customer satisfaction (80 per cent), increased revenue (72 per cent), improved market reputation (72 per cent) and more competitive products (71 per cent).

The need from the business is clear. Leaders now expect the IT function to deliver greater operational efficiency, reduce time to market, increase revenues and, to some extent, build and sustain competitive advantage and be a driver for innovation. However, they also need to acknowledge that conventional approaches to software development and testing are costing money and impacting the organisation’s bottom line. Business leaders need to invest in their development and testing teams now to get the results that will drive the business forward in the future.

Author: Chris Rowett
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How The Cloud Can Help Your Business Grow

The use of technology is among one of the greatest challenges facing medium sized businesses. It also presents one of the biggest transformational opportunities to drive growth, promote innovation, reduce costs and ensure your business maintains a competitive edge.

1. Free up resources
Most businesses today are concerned about the state of the economy. Moving in-house hardware and software to a highly secure data centre means it can be delivered back as a fully managed service. This shifts focus away from worrying about whether IT is optimised to instead focusing valuable resources on innovation and business development.

2. Reduce risk and cost
Cloud adoption helps you to reduce costs on both IT investments and the business operating cost. Technology is ever-changing, and at a rapid rate. Keeping up-to-date with the latest advances is both expensive and distracting, while continually providing adequate training to staff adds additional costs. Leveraging outside expertise reduces risks and costs while providing peace of mind that you and your customers are protected around the clock.

3. Build in scale and agility
Opportunity may or may not be just around the corner, but when it does come,the need to enhance business capabilities can be pressing. Building applications on a cloud platform minimises the delay in deploying new IT–based capabilities. The right technology framework through the cloudmeans operational capacity can be expanded at short notice and at a cost that can beeasily managed.

4. Tap into new capabilities
Everyone recognises that technology can help save money by making business processes more efficient. But, understanding and utilising the latest technologies as and when they come to market can help businesses reach new audiences, access new markets, improve the ability to analyse performance and inspire new ideas.

5. Business Innovation
Innovation is critical to business success, but it costs money, doesn’t always succeed and is inherently risky. With updates and upgrades arriving thick and fast it can be easy to forget that alternative ways of working are available that might serve your business better. Moreover, the ability to test out new ideas in a low risk manner offers new opportunities to unlock growth and provides the confidence to be ambitious.

Integrated cloud services can help overcome the challenges presented by custom-built solutions and enables your business to leverage existing expertise and technology and offer more tangible benefits.

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Managing Backups In Virtual Environments

Virtualization has “virtually” changed the IT world in which we all work and play.   Why is virtualization so attractive to IT administrators?  The answer is easy — there are many uses and benefits that we gain through virtualization.  For starters, the thought of being able to have a single server’s physical footprint represent many servers on the network has been a boon to administrators looking to consolidate space and reduce operation costs.  Having the ability to quickly stand up a VM copy of a major application or work server for patch testing is a benefit that allows administrators to test during business hours is simply a game changer. But what about backup of data in virtualized environments?

Let’s take a step back to understand where we stand in the area of backup and recovery today. Symantec recently surveyed more than 1,400 IT professionals on their backup practices and ability to recover information in the event of a disaster. The findings strongly suggest that traditional approaches to backup are broken and a new approach is necessary. Here’s why:

•    Confidence in backup is lacking — especially virtual backups. The purpose of a backup is to have worry-free data recovery in case of disaster. Yet, 36 percent of respondents are not confident that their backed up data can be quickly recovered when needed. And when it comes to virtualized backup, 42 percent of respondents reported that their virtualization backups don’t work adequately.

•    Backup SLAs aren’t being met. One-third of respondents indicated that they’re either not meeting backup-and-recovery SLAs or are unsure if they are. Of those not meeting SLAs, 49 percent said they can’t meet them because they have too much data—due to the size of the backup, lack of bandwidth, and the sheer volume of data.

•    The current backup and recovery approach is complex. More than one-third of respondents noted that backup is extremely time- consuming, and nearly as many said the same about recovery.

In this scenario, it is evident that backup and recovery need to change. To address growing backup needs, and streamline the complex processes, enterprises anticipate making significant changes in the near future. Within the next 12 months tape-based backups will decrease by one-third, and Symantec expects these organizations will be investigating appliance and cloud-based backup solutions. As many as 72 percent of the organizations surveyed would change vendors if they could double the speed of their backups.

Bring virtualization into the picture, and the paradigm changes significantly. I often speak with administrators that look for ways to simply protect their virtualized assets for the purpose of full recovery in the event of disaster- i.e. their backup solution is only working to back up, but not truly embrace their virtual solution.  What if we start taking the approach of having the backup software actually using virtualization as a true extension of the recovery plan?  Can we take virtualization to be a resource that can be leveraged as the platform for recovery for both physical and virtual servers alike?

To answer this, we need to first understand the current environment. Sure, the world is going virtual in a strong way but this is not something that is going to happen overnight.  Although many early adopters have moved forward to become near 100 percent virtualized, most administrators are still governing environments that are heavily comprised of both physical and virtual server assets.  As such, administrators need a solution that is not only purpose-built to work for their entire environment but one that takes advantage of the virtual infrastructure specifically to allow them to further leverage their IT investments.

Furthermore, businesses need to be able to not only leverage their existing virtual infrastructure for items including instant recovery of any physical or virtual server that is protected, but also leverage the cloud to recover, test or migrate any virtual machine that is in your environment.  And for good measure, imagine that when it is time to migrate that physical server to a new virtual body you simply power on the virtual copy that was created and maintained as part of the standard backup of a physical server! This greatly simplifies the complexity that exists around backup today, and it means that in the near future, we can backup – and recover – our most important information literally at the touch of a button.

To successfully embrace new technologies and increase confidence in backing up mission-critical data, Symantec offers the following recommendations:

  1. Break the backup window. Eliminate out-of-control backup windows by using solutions that accelerate full backups multifold without sacrificing recovery time either.
  2. Unite physical and virtual backups. Using a single solution for both environments will drive down operating costs, reduce storage, and accelerate recoveries.
  3. Consolidate backup and recovery tools in a single appliance. Integrating backup, deduplication, and storage in a single solution will drive down operating costs and capital expense while simplifying day-to-day operations in the data center and remote offices.
  4. Fight infinite retention. Many businesses have tremendous legal risk and cost exposure resulting from over-retention of backup tapes. Identify what information to archive and what to delete, based on relevance to legal discovery or compliance cases. This reduces the time and cost IT spends on eDiscovery and eliminates the need to keep backups forever.
  5. Stop putting tapes on trucks. Combine deduplication with disaster recovery to transmit data over the network from the production site to the DR site instead of loading tapes onto trucks.

 

Author: Vijay Mhaskar
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IT spending by SMBs up 15% in first quarter

Biggest spending is going towards tablets, cloud and virtualization, according to a new study.

Small and medium-sized businesses are spending more money on IT, including adopting tablets, cloud services and virtualization to a greater extent, according to Spiceworks’ State of SMB IT survey.

IT budgets at companies with fewer than 1,000 employees grew 6 percent in the first half of 2012 from the second half of 2011, and 15 percent year-over-year, according to the survey.

The average annual IT budget is currently $152,000, up from $143,000 for the second half of 2011 and the $132,000 reported for the first half of 2011, it said.

Much of the jump in SMB IT spending is due to tablet adoption, the Spiceworks study reveals.

SMBs are spending more on technology across the board, from hardware and devices, to cloud services and virtualization. For example, 62 percent have deployed or plan to deploy tablets within the next six months. That compares to the 50 percent reported for the second half of 2011, according to Spiceworks.

Also, 48 percent use cloud services and 64 percent use virtualization, compared to 28 percent and 54 percent for the first half of 2011, respectively.

While the growth of virtualization is tapering off, the respondents are virtualizing more applications — 3.1 applications versus an average of 2.1 applications a year ago.

The largest portion of IT budgets will be allocated to hardware purchases, followed by software and IT services, according to the survey.

The State of SMB IT survey included 1,498 respondents from around the world. About half of respondents were from North America; 33 percent were from Europe, the Middle East and Africa; 15 percent from Asia-Pacific; and 4 percent from Latin America, according to Spiceworks.

Author: Mikael Ricknäs
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Autodesk Connects Desktop To Mobile And Cloud

Autodesk launched the company’s 2013 portfolio of design, engineering and entertainment software, including the latest design and creation suites. The suites provide expanded toolsets and new automated suites workflows for building, entertainment, engineering, construction, infrastructure, product, plant and factory design. The 2013 design suites connect the desktop to Autodesk 360, a cloud computing platform that enables customers to dramatically improve the way they work by providing the ability to store, edit and share their designs and access virtually infinite computing power anytime, anywhere.

“Last year, we introduced Autodesk design and creation suites and cloud services, and have seen a tremendous response from our customers. The 2013 suites are a major step forward to a cohesive and interconnected product family,” said Andrew Anagnost, Autodesk senior vice president of Industry Strategy and Marketing. “The tools in the suites now work more seamlessly with each other and with the cloud, offering tremendous value by opening new ways for our customers to solve their most complex design and engineering challenges.”

The new Autodesk 2013 design and creation suites feature in-product, customizable one-click workflows and improved interoperability, making it much easier to connect design and visualization tasks. This gives users the ability to better communicate their design intent visually. In addition, the 2013 suites offer a consistent user experience across the software in the suite and in Autodesk 360 — making it easier to learn new tools and services, and adopt them in the design workflow.

“The advantage of using an Autodesk design suite is that it offers us a variety of tools, and we can pick and choose the most appropriate solution for the project and for the client,” said Phillip Ra, senior designer, Cannon Design.

Autodesk 360 (formerly known as Autodesk Cloud) now provides even more cloud benefits to Autodesk Subscription customers, including additional cloud storage and the ability to access cloud services for rendering, simulation, design optimization and energy analysis. Subscription customers now have up to 25 MB of storage and between 100 and 500 Autodesk Cloud Units per user, based on the suite edition they purchased. Combining the power and capability of Autodesk 360 with the enhanced workflows of Autodesk design suites give customers a competitive edge to respond to changing business requirements.

Autodesk 2013 Design and Creation Suites

Autodesk design and creation suites offer an economical way for users to access their primary design and creation software, including AutoCAD, Autodesk Revit, Autodesk Inventor, AutoCAD Civil 3D, Autodesk 3ds Max and Autodesk Maya software, plus an expanded toolset of complementary software and cloud services.

The 2013 family of Autodesk design suites includes:

  • AutoCAD Design Suite
  • Autodesk Building Design Suite
  • Autodesk Entertainment Creation Suite
  • Autodesk Factory Design Suite
  • Autodesk Infrastructure Design Suite
  • Autodesk Plant Design Suite
  • Autodesk Product Design Suite

The Autodesk Exchange Apps store is expanding to include apps for multiple products, including Autodesk Revit, Autodesk Inventor and Autodesk 3ds Max software. Autodesk Exchange Apps are companion apps that help design professionals find and immediately download solutions to some of their most pressing design challenges. Customers will now be able to access Exchange Apps both directly via the web and from within Autodesk products.

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Mobility Is Driving Desktop Virtualization

The demand for desktop virtualization is being driven, at least in part, by the explosive growth in mobile work styles. That’s a key takeaway from a new global market study commissioned by virtual solutions provider Citrix, whose virtualization, networking and cloud solutions are delivered to more than 100 million corporate desktops daily.

The survey found that 55 percent of responding companies will deploy new desktop virtualization for the first time by 2013. Of those surveyed, 86 percent said security was the biggest reason, and that desktop virtualization is a strategic choice for improving security in an age of multiple devices.

Security Joins Savings

The white paper describing the study noted that “familiar advantages of desktop virtualization include the ability to enable a more flexible workplace,” provide support for mobile workers, and effectively manage the variety of devices typically found in an organization. It noted that security now joins savings as a reason in favor of desktop virtualization.

The kinds of security that are driving desktop virtualization include the need for secure access for mobile and user-owned devices, increased security requirements for apps and data, the desire to be able to accommodate an increasingly mobile workforce, and simplified risk management.

Citrix Chief Security Strategist Kurt Roemer said in a statement accompanying the survey that desktop virtualization offers centralized control and management of software devices, as well as “granular, policy-based access control and support for compliance requirements.” With its infrastructure level of information governance, he said, it enhances risk management.

Provisioning, Isolation, Wiping

Other benefits found useful by IT managers in the study include the ability for immediate provisioning of security updates, apps and access, which was identified as a key benefit by 60 percent of respondents. Some 54 percent believed that the instant isolation of a compromised application was a key benefit of desktop virtualization, while 32 percent identified the ability to remotely wipe data from devices.

The survey also found that virtually all respondents — 95 percent of those surveyed — believed that virtualization was effective in protecting information, while still allowing employees the ability to get the information they needed to do their jobs.

For device-related issues, nearly three-quarters of the surveyed IT decision makers see desktop virtualization as a way to immediately update an entire fleet of computers and devices, and 66 percent felt that the ability to deploy applications securely was a critical component in their decision to implement the technology.

The survey was conducted by independent market research firm Vanson Bourne, under a commission from Citrix. The survey covered 1,100 senior IT managers in October in 11 countries, including the U.S., U.K., The Netherlands, Germany and Canada. Three-quarters of those surveyed worked at enterprises of more than 1,000 employees, while the rest were in companies of 500 to 999 employees.

Author: Barry Levine
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Post-Virtualization Security

As the second law of thermodynamics tells us, all things trend toward chaos and this is no less true with a virtual environment. Sprawl can have a real security impact, and it takes discipline and planning to control sprawl — discipline and planning that won’t occur without someone from the security team actively monitoring the problem and formulating strategies for how to address the issue.

Virtualization has been one of the most rapidly and widely adopted technologies in recent memory. It’s huge, and it’s here to stay.

And as security professionals know, setting up a virtual environment securely isn’t easy. Significant effort goes into tasks like evaluating off-premise service providers, ensuring regulatory compliance, and standing up technical controls like monitoring and encryption. But in the excitement to stand up the new environment and get security to an acceptable “target state,” organizations sometimes don’t address security hygiene long-term. In other words, security is in high gear while the environment spins up, but it doesn’t lay the groundwork for what happens once things are chugging along.

This represents an area of concern because setting up a secure environment is only the first step. As the second law of thermodynamics tells us, all things trend toward chaos — this is no less true with a virtual environment. Stand up a virtual environment today and walk away from it and you’ll wind up with an unmanaged security nightmare tomorrow. As technical staff create new VMs, modify existing VMs, create “orphan” snapshots, and take other action in the environment, the environment slowly moves away from the defined, “secure” state into a less known one. This has a security impact.

So for organizations laying out challenges and focus areas for the new year, now’s a good time to think through your planning for how to keep the virtual environment secured. Ideally, you’ve been doing this all along as you first started tackling virtualization. But if (like most) you haven’t, doing it now is a smart move.

The Sprawl

For virtualized data centers and private cloud Test Drive the Public Cloud for $1. Windows & Linux Cloud Hosting. Click Here. deployments, keeping the number of virtual hosts within defined parameters can be challenging. VMs tend to proliferate and collect over time because of “one-off” or ad hoc VMs created without a clear plan for decommissioning. Add time and employee attrition to the mix, and you can be left with a large population of undocumented VMs that lack clear purpose and that staff are uncomfortable removing because they’re not sure who will be impacted.

On the operations and performance side, sprawl is a well-known problem. But the security side of it isn’t always addressed. For example, sprawl can have a regulatory impact. The PCI virtualization guidance tells us that if a VM is in scope of PCI, so also is the hypervisor. This means that uncontrolled proliferation can have unintended consequences — like if a test and QA VM moves into the CDE without appropriate controls. Even without the regulatory impact, dangers abound, such as technical security considerations like patch management, logging, anti-malware, etc.

It takes discipline and planning to control sprawl — discipline and planning that won’t occur without someone from the security team actively monitoring the problem and formulating strategies for how to address the issue. The further environments drift from the documented secure state, the more work is required to bring the environment back in line. This means that security organizations should be actively monitoring inventories of VM assets. They should be working with the technical teams to control expansion now while the problem is small rather than waiting for the problem to become unmanageable later on down the road.

Impacts to Existing Controls

Secondly, as we all probably realize by now, existing security controls don’t always translate well to virtual environments. Consider as one example what happens to network traffic monitoring tools like IDS when conversations between virtual images happen within the hypervisor (backplane communications) as opposed to over the network. For most security professionals, this failure to translate means they’ve needed to deploy new security tools to address shortcomings in the existing tool set.

This strategy is great in that it meets immediate needs, but it doesn’t address what happens over the long term. Consider that the virtual environment is expanding (in most cases rapidly) while the legacy physical environment is contracting. The budget for controls is usually constant. Consider how these two data points play out a year from now — and two years from now. Budgetary support is likely to shift. In fact, it’s not hard to envision a scenario wherein we need to start scaling back existing security controls that address only the legacy environment. Doing that cleanly takes planning and preparation on the part of the security organization. For example, it may take a year or more to shift how current controls are managed and operated in order to allow them to spin down cleanly without impacting existing staff.

Data Expansion

As the last item to consider, security organizations often don’t appreciate the tremendous rate of data growth that can occur in a virtual environment. Pretty much everything you do in the virtual environment has a storage impact. There’s the data you’d be collecting and managing anyway, but also sprawl adds to it, planned growth, snapshots used for QA or patching, etc. Data volume can explode in a very short period of time.

This matters to security professionals because of the way certain controls operate relative to data volume — specifically, controls that operate linearly over data like DLP file searches and encryption.

As an example of why this matters, take the example of bulk data encryption. Encrypting a terabyte is trivial. Encrypting an exabyte? Well, that may not even be possible depending on how the data is used. There are some controls that need to be addressed while data sizes are still manageable. It behooves security professionals to think this through now rather than waiting until the volume has expanded beyond what a given control can manage.

Spending some time thinking through the ongoing maintenance and hygiene of a virtual environment is a useful exercise. So in laying out plans for 2012, keep in mind that the work doesn’t stop once the environment is in place — it continues throughout the entire lifecycle of that environment.

Author: Ed Moyle
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Game Power In the Cloud

We can shop on our phones and read magazines on our tablets. But playing high-end video games on a mobile device has been out of the question. That might be about to change. OnLive, a Silicon Valley start-up, on Thursday plans to release software that will let people play the richest, most graphically intense games on Apple’s iPhone and iPad, as well as on Amazon’s Kindle Fire and other devices based on Google’s Android software.

In the past, these games have been far beyond the relatively anemic computing power of such devices, requiring the horsepower of a PC or a console. But OnLive runs all of the games on its service entirely on powerful server computers in its data centers and delivers them over the Internet, through so-called cloud computing.Other companies are trying to do the same thing, including Gaikai, a start-up based in Los Angeles. If they succeed, a shift to cloud gaming could have big implications for the incumbent powers in the video game business, mainly the console makers Sony, Microsoft and Nintendo. That is because running games in data centers means that consoles in the home can be far less powerful, relieving consumers of the need to buy a new generation of hardware in the future.At the same time, moving gaming into the cloud could help push the boundaries of what cloud computing can do, even on relatively low-powered mobile devices.

Everything from FarmVille on Facebook to data backup services like Apple’s iCloud to Netflix’s streaming movie service are considered cloud applications. But playing high-end games in the cloud presents a much bigger technical challenge because of the importance of eliminating any lag between the moment a player takes an action in a game on his or her device, and when the game responds on the screen. Even split-second delays can turn serious gamers off.

OnLive says it has solved this problem by figuring out a method of efficiently packaging video images of a live game that it delivers over the Internet, and that allows for instantaneous response to actions by players as they control the movement of characters within a game.In a recent demonstration in Seattle, Steve Perlman, the chief executive and founder of OnLive, showed a collection of well-known high-end games, including L.A. Noire and Unreal Tournament 3, on an iPad, Android phones and a Kindle Fire.Although the games were running on computers in an OnLive data center in Northern California, they responded immediately when a player moved a character around. Some games on the service have been adapted to respond to fingers on a touch screen, but many work better with a $50 wireless controller sold by OnLive. That’s cheaper than buying a traditional game console, which starts at about $150. “It’s amazing the performance he’s getting out of all these tablets,” said Richard Doherty, an analyst at Envisioneering Group.Mr.

Perlman said OnLive would also soon introduce a service that let people run a full Windows desktop on iPads and other mobile devices, including Web browsers that can show Web sites with Flash, an Adobe graphics technology that is not otherwise available on iPads. Last year, OnLive introduced an earlier iteration of its service, letting people play games first on PCs, Macs and television sets through a small $99 device it calls the MicroConsole. Mr. Perlman predicted that the growing capabilities of the cloud, along with the high costs of introducing a new console, would lead to big changes in the business. Hardware makers can lose billions of dollars on new game systems before eventually recouping their investments through royalties from game sales. “It’s our view that probably there won’t be another console and that this current generation is the last,” Mr. Perlman said. “The economics can’t support it anymore.”However, even people who believe strongly that cloud gaming will become an important part of the market say they think that prediction is an overstatement.

Michael Pachter, an analyst at Wedbush Securities, said cloud gaming was still too new for serious gamers to switch their habits. Internet connections in some areas are not fast and reliable enough for gamers to depend on a cloud gaming service all the time. “Realistically, there’s one more” generation of consoles coming, Mr. Pachter said. “It will take a while for people to trust the cloud and adapt.”Nintendo has already announced plans for a new machine, the Wii U, expected to be released next year. But Sony and Microsoft don’t appear to be in any rush to introduce new consoles. It has been five and six years, respectively, since the companies introduced the PlayStation 3 and Xbox 360, and neither company is talking about plans for a new system. Console makers used to introduce new game systems every five to six years. “We’ve got a lot of life left in the current generation of PlayStation with PS3,” said Patrick Seybold, a spokesman for Sony’s United States games division.

Some cloud gaming proponents say they believe future consoles are likely to embrace the technology, rather than risk being replaced by it. “Anyone making consoles for the future would be crazy not to have cloud gaming support,” said David Perry, Gaikai’s C.E.O. Support from game publishers can make or break OnLive and it isn’t clear how eager some of the more prominent ones are to join the service, which has a variety of payment plans for consumers, from a $10 monthly rental to an option for buying games for $2 to $50. The industry’s biggest blockbuster, the Call of Duty series from Activision Blizzard, isn’t available on the service, for example.

An executive of one publisher working with OnLive, Jason Kingsley, the chief executive of Rebellion, predicted that most game makers would warm to cloud gaming services over time. “There will always be some people who say, ‘We don’t want to engage in this, it’s horrible,’ ” Mr. Kingsley said. “I can’t see why it shouldn’t be part of the mix.”

Author: NICK WINGFIELD
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Desktop Virtualization Improves Security

One of the main reasons for deploying desktop virtualization is the security advantages it can provide, such as keeping sensitive data off the endpoint, according to Citrix.

And Citrix is practicing what it preaches at its Ft. Lauderdale, Fla., headquarters where employees, for example, use the Citrix virtualization product Citrix Receiver for smartphones and tablets.

Citrix Receiver brings full-fledged desktop apps to smartphones and tablets

“It’s required to access some systems such as SAP,” says Kurt Roemer, chief of security strategy at Citrix. “And we don’t have to roll out an SAP client. It’s up to date and the exact configuration. You’re just interacting with the application.”

While businesses all operate in different circumstances, there are general aspects of desktop virtualization that hold appeal to IT departments that have fought unending battles to try and keep unwanted applications off user desktops, patch applications, and cope with the stray malware eruptions.

“It gives IT back control,” Roemer says. “It allows for risk-based access, and the decision on whether to allow the data to be taken offline.” The company managers can set policies related to saving or printing data, for instance. Although for those needing data offline, desktop virtualization doesn’t preclude use of encryption, for example.

Applications made available through desktop virtualization — Citrix offers Xen Desktop, which can run on top of VMware, Microsoft Hyper-V or the Citrix hypervisor — are consistent across the user base and patch updates to them are consistent, even while access to applications is more flexible.

“This is very beneficial for security,” Roemer notes, adding that it allows for flexibility in deciding how to centrally establish management and security controls.

It’s evident from the survey of 1,100 senior IT managers and decision-makers worldwide that was published today that there’s also widespread expectation that desktop virtualization will be used in a complementary fashion with cloud-based services and various security controls.

The survey, “Desktop virtualization and security: a global market research report,” found 91% of the respondents said they already have or will have desktop virtualization implemented by the end of 2013 in their organizations, of which all have at least 500 employees.

In addition, they said they plan to complement desktop virtualization with cloud-based services and additional security measures such as data-loss prevention, identity management, mobile-device management, VPN, threat management and authentication.

According to the survey, which didn’t identify which specific desktop virtualization technologies were being used, 33% have already deployed desktop virtualization to a significant level and a further 58% plan to do so before the end of 2013. The survey, sponsored by Citrix, was conducted by firm Vanson Bourne.

Author: Ellen Messmer
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